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FAQs
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How much does direct mail advertising cost in NYC?At Altitude Marketing NYC, pricing varies between $0.7 to $1.0 per mail piece depending on the amount to be mailed. Our pricing offers a full service of flyer design with QR code for tracking campaign performance, marketing strategy development, and distribution to the desired areas.
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Is direct mail advertisement worth it?We highly recommend direct mail if your line of business is in construction (window, roofing, plumbing, HVAC, and so on), real estate, dental or medical offices, cleaning, laundry, restaurants, and many others. Studies show response rates for direct mail range from 3–15%. For example, mailing 10,000 flyers could bring a 4% response rate for a construction business—about 400 potential customers. In terms of Return on Investment (ROI), direct mail campaigns can yield an ROI between 30% and 200%, depending on the industry and targeting. For instance, a $10,000 campaign could generate between $13,000 and $30,000 in revenue. In some cases ROI can even surpass 1,000%. Your industry plays a big role in how these numbers perform. For example, restaurants often see higher response rates because they can offer compelling, easy-to-use promotions. In contrast, construction businesses may get fewer responses since not everyone needs work done immediately — but each customer is worth significantly more, which often leads to a higher overall return on investment. Give us a call today for a consultation; it's free!
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How much will digital marketing cost?Digital marketing is a different game altogether—one that works because of the precision it offers. We can target audiences based on location, age, occupation, and more. There’s no one-size-fits-all pricing; everything depends on your goals and budget. We work closely with each client to identify where their customers are—whether that’s Instagram, Facebook, or TikTok—and build a strategy around that. Budgets can start as low as $1000 and scale as needed. One channel we strongly recommend for every business is Google Ads, especially in the early stages, to help your website and business account rank higher in search results.
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Which marketing strategy is better - Direct Mail or Digital Marketing?Direct Mail stands out for its physical presence—people hold it in their hands, and it often stays in homes longer than a digital ad stays on a screen. It’s especially effective for reaching local audiences, building brand awareness, and delivering tangible offers like coupons or menus. Oftentimes, it outperforms Digital Marketing campaigns in ROI. Digital Marketing offers unmatched flexibility, targeting, and scalability. You can launch a campaign in minutes, adjust your message on the fly, and target people by location, age, interests, behavior, and more. Plus, platforms like Facebook, Instagram, and Google give you detailed performance data, so we know exactly what’s working. If you're deciding between the two, digital marketing often delivers faster results and raises awareness, but direct mail brings higher response rate and ROI, especially when you have a compelling offer. The most effective strategy? Combining both—using direct mail to create trust and visibility and close sales, and digital to drive consistent engagement and conversions.
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What if I have no online presence yet—can we still do digital marketing?Yes, you definitely can. In fact, we specialize in helping businesses build their online presence from the ground up. If you don’t yet have a website, business profile, or social media pages, we’ll guide you through the setup process and create everything you need to get started. From launching your Google Business Profile to building your first ad campaign on Facebook or Instagram, we handle it step by step. Starting fresh just means we have a clean slate to build something strong, targeted, and effective.
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Do you offer social media management?Yes, we do! We can fully manage your social media channels—including posting, engagement, and performance tracking—so you don’t have to worry about a thing. We also use cutting-edge AI tools to generate high-quality content tailored to your brand and audience. This modern approach allows us to create posts quickly, stay on top of trends, and keep your pages active and engaging. It’s one of the most effective and affordable ways to stay visible online and connect with your customers consistently.
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